BAA uses its cross-disciplinary view and talents to unlock the information and make it visible. BAA holds engineering expertise and experience and understands the discipline. BAA also takes a “systems” view, understanding how information should be knit together to provide the larger workflow viewpoint. A fundamental strategy is to “shine a light” on the data. Data locked in a desk drawer, in a locally stored spreadsheet, or a small workgroup cannot provide the overall value as that of shared information. It is similar to the concept of social networks that share information in a forum where anyone who has an interest can access and leverage the information.